Yalumba has commenced what is believed to be the single biggest outdoor campaign by a wine company in Australia to launch a complete repositioning of the brand.
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Created by kwp! Advertising in Melbourne, the "Talk. Eat. Live. Laugh. Share Yalumba" line will be seen in all major metropolitan and regional cities on premium sites such as the 184-metre-long Sydney Silos site and the complete Bridge Road site in Melbourne.
The outdoor campaign will run from September through to April 2005.