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12 September 2002

Yalumba gets back into bed with the Naked Chef

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Yalumba is continuing their major Australian advertising campaign featuring television’s hottest celebrity chef, Jamie Oliver. The campaign, which was launched last year, sees Jamie Oliver in a series of three television commercials which revolve around the line ‘Yalumba. For the New Vintage of Wine Lovers’.

Yalumba will be supporting the advertising campaign with a major consumer promotion throughout Australia. Wine lovers will have the chance to go enter the draw to win a trip for two to London to meet Jamie Oliver, as well as 200 of the new-release Jamie Oliver cookbooks, ‘Jamie’s Kitchen’ plus 100 Yalumba corkscrews. Look out for entry necktags on Yalumba Barossa and Yalumba Y Series table wines.

 

Wines which will be featured in the consumer promotion are:

Yalumba Barossa Chardonnay
Yalumba Barossa Semillon Sauvignon Blanc     
Yalumba Barossa Cabernet Sauvignon Shiraz
Yalumba Barossa Shiraz
Yalumba Barossa Bushvine Grenache  
Yalumba Y Series Christobel’s Classic Dry White
Yalumba Y Series Riesling
Yalumba Y Series Unwooded Chardonnay
Yalumba Y Series Cabernet Sauvignon
Yalumba Y Series Galway Shiraz
Yalumba Y Series Merlot

 

 

 

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