April 6, 2018
Having been a sponsor of WOMADelaide for the past seven years nothing gives us more joy than seeing local talent take to the world stage.
While WOMADelaide is all about celebrating the global community, the event has also had a major impact on the sustainability of Adelaide’s arts and music scene.
A great example of this was the inclusion of up and coming Adelaide Hills artist, Naomi Keyte in this years’ program.
Hot on the heels of her recently released debut album Melaleuca, Adelaide Hills singer songwriter Naomi Keyte, realised a personal dream by representing the South Australian music scene at this year’s WOMADelaide Festival.And as a long-time fan of the global festival, it’s a big break she certainly didn’t take for granted.
“I’ve been coming to this festival since I was a kid,” she said. “My Dad’s a musician, so he used to bring me on his backpack when I was a little tacker, then as a teenager I’d come with my friends and hang out.”
After a year on the road touring her album with Parlour Gigs – a group of music lovers who host both major and up-and-coming artists in people’s homes – Naomi approached WOMADelaide hoping she might be lucky enough to finish her national tour on the world music stage.
“I invited the head programmer for WOMADelaide, Annette, to come and watch my band and I play,” Naomi said.
“She came and sat on the floor with all the kids at our gig and after the show said she’d email me…which she did.
“It’s an amazing opportunity. WOMAD’s been on my list of things I’d like to achieve and I feel lucky to be here.”
Naomi’s ethereal music is the perfect soundtrack to the sights, sounds and experiences of WOMAD, with a musical style heavily influenced by her childhood growing up in the leafy surrounds of the Adelaide Hills – but she says her debut album shows a different side of her.
“I grew up writing really simple folk songs and now that I’ve started working with a band it’s evolved into alternative pop,” she said.
“While I recorded the album on the quiet coastline of Point Lonsdale in Victoria, it still draws heavily on the notion of ‘home’, particularly those people and places that create a sense of belonging and identity for me.
“Many of the songs make direct reference to places in South Australia that have been significant through my life, like my family’s beach house in Cape Jervis and the Adelaide Hills.”
Having already won a string of awards for her sensitive and compelling live performances, including the 2016 National Live Music Award for “Best Live Voice” in South Australia, Naomi is a rising star to watch.
In between sound checks, we captured Naomi tasting our Organics range, here’s what she had to say...